Curriculum Vitae

I was born in Pula, Croatia, in 1955. Studied Architecture in Belgrade from 1973 to 1978, and after six months working as an architect in London, switched to graphic design career. Used to do illustration for newspapers and magazine covers, air brush illustration for magazines and international publishers (Monograph 200 Hundred Years of Bicycle), photography and comics (III Prize at Mladost Federal Competition in 1977).

Was graphics editor and Art director for Student and Omladinske Newspapers (1977-82), Borba (1984-1993), Jukebox (1981-1983), and in last five years on and off for JAT New Review and BelGuest magazine, both bilingual. Worked as an Art director in Spectra advertising agency (1988-1991), and various ad hoc teams. A lot of rock&roll than - Covers for Index 202, Elvis J. Kurtovic, Package Tour album, Electric Orgasm, The Slap, The Tunnel, Kornelije Kovac...

Founded my own company, Total Design, in 1993.

It’s graphic design studio with experience in all fields of applied arts save the industrial design, hence the name.

My specialty is corporate design, including logotype and Systems of visual standards. So far, I have executed more than a hundred logos and 12 Visual standards Systems (Genex, Stankom, Komercijalna banka, Public wood company SRBIJASUME...), for leading companies in ex Yugoslavia, a.k.a Serbia and Montenegro, a.k.a Serbia, and about dozen for companies abroad.

Furthermore, I had Creative direction in couple of mayor advertising campaigns, comprising TV, newspapers and radio either alone, or cooperating with big advertising companies, such as BBDO Idea+, SVA, SPECTRA, Ogilvy and Mather, for OSCE, CeSID (first Serbian NGO for free elections)...  Last example of cooperation is new System of visual standards for biggest national bank KOMERCIJALNA BANKA (for which we did original logo design and SVS a decade ago), for SynergyLeoBurnett agency whose account it was.

Alone, I did TV and/or magazines campaigns for Kremikovtzi Lemind metals industry, ISTRA faucet industry, BelPagette and various other companies.

The mayor part of my work remains graphic design of logos, brochures, calendars, ads, magazines, packaging and promotional materials. I am proud that I have worked for such international organizations as: OSCE, UN SCG, UNDP SCG, SDC (Swiss Government Agency), Spanish cultural centre, SWATCH SCG... along with Serbian Ministry of Culture, Belgrade Secretariat for Traffic, Spatial Plan of Republic of Serbia, Institute for architecture and urbanism, FON, Biological and Mathematical Faculties of Belgrade university... or business leaders in Yugoslavia and Serbia such as GENEX, Komercijalna banka, POINT Group, Stankom, Informatika, Karic Bank, Vulkan Nis, Hyatt hotel, Jugohemija, HIP Bukulja, HIPOL, IGB bank, PIRAEUS ATLAS bank, Saffo lingerie, Maestro jewellers, Biotika health food, FERMAX facades, Termotehnika, ICTT, Adacom computers, Suboticka mlekara Dairy, BIP, BellPaget, Energoprojekt (a monograph FIFTH DIMENSION), and others.

During reign of first editorial board of Playboy SCG, Total Design did high end scanning for them on its Imacon 848, arguably the best scanner in Serbia at this moment. Other clients for scanning were PRESTUP magazine, SinergyLeoBurnett, SVA, McCann Ericson, many professional photographers etc.